On September 23rd, the one-eyed wonder of "Trap Queen" fame, Fetty Wap, premiered a music video for his chart-topping follow-up, "My Way." The music video's greatest (and arguably, only) addition to the modern hip-hop music video's clichés might be the innovative practice of washing one's hands in Luc Belaire 'Rare' Rosé sparkling wine (an act which, in itself, may warrant considerable analysis). However, the lyrics of the song impart Fetty Wap's desire toward a woman and his qualifications as a mate, and in the process perform sexual social scripts identified by gender theory.
Scripting theory posits that there exist accepted "sexual scripts" that define sexuality and sexual situations, as well as the proper way to engage in relational and sexual encounters (Gagnon & Simon, 1973; Simon & Gagnon, 1986). Kim et al. then expand upon this theory to "encompass [sexuality's] social dimensions and relational contexts in which sexuality emerges (e.g within romantic relationships, dating or courtship)," and define what each of the scripts associated with sexuality's various dimensions might look like (Kim et al., 2007).
The video enacts what Kim et al. term Masculine Courting Strategies (MCS). The majority of the video features Fetty Wap and friends demonstrating their ability to provide and protect for a prospective partner by showing off jewelry, cars and muscles. The video also depicts a number of women being attracted to this display of wealth and power, which would also fall into the MCS category.
The lyrics of the irrefutably catchy chorus and verses further perform MCS by hailing the prospective female with, "Baby won't you come my way?", presumably because Fetty Wap has something he wants to say, thus making the first move in their now-budding relationship. He also demonstrates his protective abilities by promising "all headshots if you think you could take my b*tch". This theme continues throughout the song with comparisons to his prospective mate's previous and current boyfriends, all of which position Fetty Wap as more wealthy, powerful, and thus, desirable.
Before getting too carried away relating his pursuit, Fetty Wap also wants to reassure the listener that he also performs another type of sexual script, Masculine Commitment (MC), captured in essence by the first verse's opening line "...I don't ever chase no hoes" (and expanded upon briefly). This line could also be interpreted as an interesting development not explicitly captured by Kim's definition of MCS: rather than initiating contact with women, Fetty Wap's status allows him to forego this stage of the courting process. This suggests that if a man's power, wealth and status is great enough, the script is flipped and he is able to instead be courted by women and play the role of gatekeeper.
The afore mentioned Masculine Commitment script is characterized by the male avoidance of all commitment or monogamy and avoiding becoming emotionally involved, a practice of Fetty Wap's which can be inferred from the sheer quantity of different women featured in the music video.
Finally, Fetty Wap performs another facet of sexual scripting theory, Sex as Masculinity (SM), with a single yet powerful line towards the end of the first verse: "While he mad as f*ck [that] when they sex she scream for me, aye." This line emphasizes the importance of Fetty Wap's superior sexual performance by implicating his object's preference for having sex with him. This reinforces the aspect of the sexual social scripting theory which asserts that "sexuality is a defining component of masculinity" (Kim et al., 2007).
Fetty Wap positions himself as a desirable mate by enacting these various aspects of the sexual social script, in effect reinforcing the sexual double standard, accepted courtship strategies and prominent attitudes toward commitment. The attitudes and behaviors put forth by "My Way" and its accompanying music video may serve as a guide or reference for individuals when posed with unfamiliar or uncomfortable sexual situations, which is also without a doubt the scariest thing I've ever typed.
References
- Gagnon, J. H. & Simon, W. (1973). Sexual conduct: The social sources of human sexuality. Chicago, IL: Aldine.
- Simon, W., & Gagnon, J. H. (1986). Sexual scripts: Permanence and change. Archives of Sexual Behavior, 15, 97-120.
- Kim, J. L., Sorsoli, C. L., Collins, K., Zylbergold, B. A., Schooler, D., & Tolman, D. L. (2007). From sex to sexuality: Exposing the heterosexual script on primetime network television. Journal of Sex Research, 44(2), 145-157.