In thinking about what sort of sexual health lessons I'd witnessed and learned from in the media, I realized that I was having a tough time thinking of shows or movies that sent positive messages about sexual health. Then, inspiration came from one unexpected place; a lyric with enough wisdom and power to motivate this blog post sprung into my mind:
"I'm the type to wear a bulletproof condom, and still gotta pull out."
I remember first hearing these words, uttered by Big Sean in the song "All Me" by Drake, and thinking "what the hell am I listening to?" Once this thought passed, I came to like the song a lot and listened to it heavily for a couple of months after its debut. I wasn't alone, this song ended up going platinum.
I then thought, what does it mean for me to still remember this line almost three years later? What does it mean that a song with this sort of message to be so popular? As Brown, Keller, & Stern (2009) point out in Primack & colleagues' work (2008 & 2009), when radio music does talk about sex, it's more often than not degrading in some way, a representation which is in turn linked to earlier intercourse; this song is not much of an exception, but nonetheless portrays sexual health in a positive light.
This portrayal is a striking departure from the findings of Hust, Brown, and L'Engel's 2008 work, which state "the [popular] media included in this sample presented sexual health as funny and/or embarrassing"; they go on to cite Guzman & colleagues (2003) to state that "fear of humiliation or embarrassment may keep teens
from seeking the sexual health information they need."
"All Me" isn't the only example of making condoms cool. In researching this blog post I actually came across a Rap Genius page dedicated to listing all of Big Sean's condom references. Of the songs on the list, I've heard at least 5 or 6 of them on the radio. Beyond this, I was able to find a cheat sheet of other notable condom references in hip hop, most of which link condom use to their status:
"Hit the Dodge lot I must've copped six Magnums/ Marriott suite, I must've used six magnums" - Rick Ross, "Hustlin'" remix
"Magazine covers, Magnem rubbers/ I mean Magnum, I don't fuck with stragglers" - Chris Brown, "Holla at Me"
"If it's one thing that I cant stand, it's a baggy Magnum" - Lil Wayne, "Where Da Cash At"
It's one thing to mention a condom, but there's often little discussion of the consequences associated with not using one. Collins & colleagues (2003) were able to show that including information about risks associated with condom use were able to improve sexual health knowledge and prompt adolescent inquiry about condom efficacy. In light of the potential positive impact of greater discussion of sexual health risks in the media, there remains very little discourse around consequences in hip-hop lyrics. Despite its absence, the ever-vigilant Lil' Wayne motions toward this theme in the remix to his 5x Platinum single, "Lollipop":
"She say I got great sex; Safe sex is great sex, better wear a latex; Cause you don't want that late text, that "I think I'm late" text; So wrap it up!"
While depictions of sex in hip-hop remain overwhelmingly degrading and harmful (Primack et al., 2008 & 2009), safe sex appears to be a growing theme among the popular hip-hop songs, which could in turn benefit adolescents looking to their favorite media for information and norms surrounding sex.
EDIT: After posting this, I realized that the RIAA Gold & Platinum database wouldn't let me link directly to specific songs; searching "All Me" and "Lollipop" will return the measures of popularity used in this post.
References
- Brown, J. D., Keller, S., & Stern, S. (2009). Sex, Sexuality, Sexting, and SexEd: Adolescents and the Media. Prevention Researcher, 16(4), 12-16.
- Collins, R. L., Elliott, M. N., Berry, S. H., Kanouse, D. E., & Hunter, S. B. (2003). Entertainment television as a healthy sex educator: The impact of condom-efficacy information in an episode of Friends. Pediatrics, 112(5), 1115-1121. doi: 10.1542/peds.112.5.1115
- Guzman, B. L., Schlehofer-Sutton, M. M., Villanueva, C. M., Dello Stritto, M. E., Casad, B. J., & Feria, A. (2003). Let’s talk about sex: How comfortable discussions about sex impact teen sexual behavior. Journal of Health Communication, 8(6), 583–598.
- Hust, S. J. T., Brown, J. D., & L'Engle, K. L. (2008). Boys will be boys and girls better be prepared: An analysis of the rare sexual health messages in young adolescents' media. Mass Communication & Society, 11(1), 3-23. doi: 10.1080/15205430701668139
- Primack, B., Douglas, E.L., Fine, M.J., & Dalton, M.A., (2009). Exposure to sexual lyrics and sexual experience among urban adolescents. American Journal of Preventive Medicine, 36(4), 317–323.
- Primack, B., Gold, M.A., Schwarz, E.B., & Dalton, M.A. (2008). Degrading and non-degrading sex in popular music: A content analysis. Public Health Reports, 123, 593–600.