The highly acclaimed HBO comedy series Entourage became notorious its exposition of the lives of key players in the acting industry in Los Angeles. Central to the show is a childhood group of friends who accompany their best friend, Vincent Chase, an on-the-rise moviestar, to Los Angeles. Within this group is Johnny Chase, Vinny’s
half-brother, a representation of the struggling actor who can't book a job and relies on having one-liners in Vincent’s movies. Though Vinny is a more highly regarded actor, Johnny takes his trade much more seriously, resulting in his
nickname “Johnny Drama”. From the moment Drama is introduced, his insecurities with his
physique are apparent. The importance that male body image plays in the media and
broader society are highlighted in various ways throughout the reign of Entourage, but never more than when
Drama tells his friends he is planning to get calf implants (see clip below).
Furthermore, the character of Johnny Drama becomes a model for the struggles and insecurities that can result from mainstream media's expectations of male appearances. Additionally, in highlighting this struggle, Entourage may be further enforcing these expectations on its viewership.
For example, from the clip it is clear that Johnny Drama is affected by the
expectations that lad culture has demanded of men. Being an actor, he is very
invested in his appearance--he is notorious for healthy eating, going to the
gym, and of course, his desire for calf implants. The priority that physical appearance
plays in Drama’s life is consistent with Aubrey & Taylor’s study of media
effects on male body image (2009). In the case of Drama, he lives in Hollywood,
a place where he is constantly surrounded by people that work in the media
industry, thus having no escape from the standards it sets. At the center of
this is the concept of priming, for which Aubrey & Taylor conclude,
“exposure to idealized images of men will result in greater accessibility of a
particular male appearance ideal” (2009). This can be observed in the clip,
where Drama is infatuated with the “perfectly sculpted” calves of the NBA
players at the Lakers game and, again later at party. Therefore, with society’s
ideal physical appearance readily in front of him on a daily basis, the desire
and perceived need for calf implants takes on an exaggerated importance in
Drama’s life.
Thus, the same way that Drama reflects the negative
effects lad culture can have on men, his character on the show may be further instilling
these concepts in the minds of its viewers – suggest that a perfectly sculpted
physique is essential. This is furthered by the insecurity Drama
displays in subsequent episodes when he goes on auditions. He truly starts to
believe that he is not getting parts because his legs are too skinny.
Therefore, while it has clear comedic value, the storyline surrounding Drama
and his appearance could further instill the importance of an ideal male
physique in viewers. Adding to this is Drama’s very unsuccessful acting career
and success rate with women, which could be perceived as having to do with his
lacking physical appeal. This representation also emphasizes heterosexual
scripts of masculinity and the role that sexualized elements, such as
appearance play in masculinity (Kim et al., 2007). Drama’s inability to accomplish ideal-looking
calves could be damaging his sexual conquests, thus damaging and questioning
his manhood. Therefore, all the struggles Drama faces both
in his career and personal life can be deduced as repercussions of his failure
to align with the ideal male body standards, which could in turn prime
audiences to take on a siimilar mindset, reinforcing and validating lad culture (Aubrey &Taylor, 2009).
References:
Aubrey, J.
S., & Taylor, L. D. (2009). The role of lad magazines in priming men's
chronic and temporary appearance-related schemata: An investigation of
longitudinal and experimental findings. Human Communication Research, 35(1),
28-58. doi: 10.1111/j.1468-2958.2008.01337.x
Kim, J. L., Sorsoli, C. L., Collins, K., Zylbergold, B. A.,
Schooler, D., & Tolman, D. L. (2007). From sex to sexuality: Exposing the
heterosexual script on primetime network television. Journal of Sex
Research, 44(2), 145-157. doi: 10.1080/00224490701263660
The Weekly Pause [The Weekly Pause]. (2009, October 6). Entourage – Johnny Drama has a hard-on for
manly legs [Video file]. Retrieved from
https://www.youtube.com/watch?v=1uhzuEeAIgw
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